You probably choose kibble for your dog because it’s convenient. But have you ever wondered what’s really inside those dry pieces?

Most kibbles are made for the convenience of manufacturers, not for the health of dogs. Instead of complete nutrition, you're giving your friend something that harms them day by day.

How is Kibble Made?

Kibble is made through a process called extrusion — it involves high heat (up to 200°C) and pressure. This process destroys almost all nutrients. Artificial flavors and colors are then added to make the food look and smell appealing to your dog. It’s not about natural goodness; it’s an illusion that we, as pet parents, buy into.

What’s Really Inside?

Kibble can contain 'ingredients' like meat production waste, low-quality by-products, and a large amount of grain. Up to 50% of dry food can be grains, which are poorly digested by dogs as their digestive system isn’t adapted for such food. This only adds unnecessary calories and damages your dog's health.

What Are Manufacturers Hiding?

Have you noticed that ingredient lists on kibble packaging rarely add up to 100%? They’re usually only 60-70%, with the rest left undisclosed. How is that possible? This hidden space is for additional ingredients that don’t always benefit your dog. Kibble can include artificial fillers, low-quality fiber, flavor enhancers, and even salt and sugar to make the food seem more 'appetizing.' These additives are not always required to be listed on the label and are often included to bulk up the product or increase shelf life.

Fact: some manufacturers use low-quality plant fiber or even cellulose (a substance derived from wood) to cut costs. So, when you see “20% meat,” “30% grain,” that missing 50% raises unanswered questions.

What is “Dehydrated Meat” or Meat Meal?

Often, you’ll see terms like “dehydrated meat” or “meat meal” on kibble packaging. It sounds like a healthy ingredient, but the truth is different. Meat meal is a secondary processing product made up of ground leftovers: bones, cartilage, skin, and even feathers. It undergoes intensive processing, losing nearly all nutrients and leaving only empty calories. This “meat meal” is added not for quality but to reduce manufacturing costs.

Fact: This isn’t real meat; it’s meat production leftovers that can contain harmful substances. If a dog eats only this type of food, their health is threatened by a lack of essential nutrients for vital functions.

What Does This Lead To?

Continuous kibble feeding can lead to serious health issues:

What are the Alternatives?

There are natural alternatives: raw meat, natural unprocessed food, or innovative products made using air-dry technology.

Air-drying preserves nutrients without chemicals, providing a healthy, complete diet for your dog. With temperatures kept below 40°C, this process locks in freshness and nutrition. Our recipe combines 80% fresh meat and 20% fresh vegetables and fruits — the perfect balance for health.

The Choice is Yours

Your friend depends on your choice. They trust you and deserve the best. Try food that prioritizes health, not the manufacturer's profit. Check out Zoozy Pet Food products to find a safe and tasty alternative for your dog.